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• Disseminate SNOMED CT potential and benefits: Who is it for? What can it do? What are the benefits?
• Give examples that relate to the work of the specific stakeholder/user group.
• Engage in regular contact to give stakeholders the opportunity to raise issues (and get them resolved) collectively.
• Find SNOMED CT Champions: Find someone or a group that has successfully implemented SNOMED CT and leverage that success to engage others. Encourage these champions to tell others about their experience of the practical value of using SNOMED CT.
• Explain how SNOMED CT fits within the systems and standards already in use: Usually users don't know how SNOMED CT will influence current practice.
• Take on national initiatives: Focused subset and content development activities are very useful for engaging clinical groups.

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